Research
People are tired, more disconnected than they want to be, and asked to do more each year. Here is some of the research behind the way MMTMM works.
About 1 in 6 people worldwide is affected by loneliness, which the World Health Organization links to an estimated 871,000 deaths a year, roughly 100 every hour.
Source: World Health Organization, Commission on Social Connection (June 2025)
Your circle is built in from day one: a small group who can see how you are doing.
In an August 2025 survey of 3,199 US adults, half said they felt emotionally disconnected from others, and 54% said they had felt isolated at least some of the time.
Source: American Psychological Association, Stress in America 2025: A crisis of connection
Sharing the signal (your mood, not the story) lets people support you without you having to ask.
More than a third of US adults regularly sleep less than the recommended 7 hours, and CDC data show little change since. Short sleep is associated with higher risk of obesity, diabetes, high blood pressure and frequent mental distress.
MMTMM reads your recent sleep and energy and sizes the day to match, so a rough week means a lighter plan, not a failed one.
Gallup's latest global survey found just 34% of employees thriving in their overall wellbeing, and engagement at work falling to 20% in 2025 from a 23% peak in 2022.
Source: Gallup, State of the Global Workplace: 2026 Report
Work is one of five areas of life in MMTMM, not the whole picture.
Across 94 studies, deciding exactly when, where and how you will act on a goal (an “if-then” plan) improved goal attainment by a medium-to-large amount (d = 0.65).
Source: Gollwitzer & Sheeran, Advances in Experimental Social Psychology (2006)
Side quests turn a big goal into a concrete thing on a specific day.
A review of 138 experiments with almost 20,000 people found that monitoring goal progress improved goal attainment, with larger effects when progress was written down or shared with others.
Source: Harkin et al., Psychological Bulletin (2016)
Checking off side quests and sharing progress with your circle are exactly those two conditions.
Figures are as reported by each source; most describe associations, not proof of cause. Last reviewed October 2026.